The former Borough of Godalming was granted its armorial bearings by the College of Heraldry in 1893. Following the re-organisation of local government in 1974 the Town Council adopted the coat of arms under authority of an Order in Council dated the 16 April 1975 and exemplified by the Kings of Arms on the 10 December 1975.
The woolpack represents the traditional local clothing industry and is taken from the 18th century town seal. The growth and prosperity of the town was closely bound up in the wool trade.
The red rose (centrally above the woolpack) reminds us of the charter that was granted during the reign of a Tudor sovereign ie. Queen Elizabeth I on the 25 January 1575.